Facebook Advertising Mistakes Beginners Make & What YOU Should Do Instead

In this video Wes McDowell tells how to avoid mistakes in Facebook advertising and what you should to do instead.

1. Over complicating Ad setup. Instead of this you can simplify the number of ad sets.

2. Not targeting strategically. You need to research about your customers. The targeting option include purchasing behavior, life events, existing contacts.

3. Not trying different hooks. You need to come up with different aspects for the customers.

4. Forgetting to warm up first. You can run a video of you campaign where you are offering tips or advice.

5. Being too hands-on or too hands-off

6. Objective confusion. You need to tell what you want to accomplish with the campaign. The best thing is to keep testing you are creative.