Digital Marketing

Crafting a Perfect Business Name


 

There are plenty of companies in the world. It’s very difficult to choose a brand name & stand out from a huge crowd. In this video, Neil Patel gave a few tips to choose a great business name that will help you grow your brand.

1. Consider the audience that your brand is targeting – The very first thing you want to do is consider the audience that your brand is targeting.

2. Select what type of name you want – Choose what type of name you want. Whether you’re using your name to brand or other names.

3. Acronyms – Acronyms are the shortened versions of descriptive names.

4.Descriptive Name – The company name can have a name that describes what type of business you’re having. It will not be much impressive but works well.

5. Suggested Names

Real – terms that are taken straight from the dictionary.

Composite – mixing to dictionary words together into one

Invented –  they’re just not enough words in a dictionary to come up with your own brand, so you have to invent one.

6.Associative – The terms that are derived from another language.

7. Abstract Name -This is where the power of phonetics comes into play.

Finally, make sure it’s a name that can be trademarked or copyrighted.