How to create a great brand name? By Jonathan Bell

There are an estimated 300 million companies in the world, which means there are 300 Million brands. In this video, Jonathan Bell had shared his views on how to select brand names and how already established brand names had chosen one earlier.

• Select the type of name you want 
  • Eponymous
  • Descriptive
  • Acronymic
  • Suggestive
  • Associative
  • Non-English
  • Abstract
• Decide what you want the name to say
  • Descriptive + Functional
  • Idea + Emotion
• Check that the name is available