Digital Marketing
Posted By Karthiga Mohan —

E-Mail Marketing Essentials

E-mail Marketing

Email marketing is the process of sending a commercial message to a group of business contacts through E-mails.  It is simply referring to the Broadcasting. In the marketing platform People using emails to send advertisements, announcements, business sales, and branding. The three main objectives in email marketing are

  1. Loyalty
  2. Trust
  3. Brand Awareness

The purpose of sending the messages to the customers is to build these three objectives among them and to increase the business bandwidth.

E-mail Marketing Tools

Email Marketing Tools

Email is one of the targeted and valuable channels for reaching an audience to make money

The main email marketing tools are

  • Hub Spot Email Marketing
  • Mail Genius
  • Litmus
  • Mail Chimp
  • Reach Mail

E-mail Database

An email database is the collection of mail lists with names and addresses used by an individual or by a business organization. The email list is a major collection of people under the same category of subjects. The email databases are available for free cost and by paid category.

E-mail content

Email Marketing is different than social media, it is all about targeting the individual person rather than the group of peoples. Consider this while writing content for the Email Marketing

  • choose a good subject linehow to write email subjects
  • set personalized mail
  • Make your mail clean and catchy
  • select attractive templates
  • Highlight the main features of the mail
  • Don’t spam the inbox

E-mail Design

E-mail designs are another hand for growing your target rate of the followers. Better email design attracts the user in a second. Otherwise, the user will close the mail without opening it. Follow these tips to design your E-mail for better response

  • choose the relative color for your Business
  • Be creative with different icons and animation
  • Make it simple
  • Make your content clear
  • Add trending templates
  • Use icons instead of words
  • Make it Mobile responsible
  • Build your brand

Call to Action

A call to Action is is a calling option for the user to take some desired decision or action. You can see the call to action button on the home pages. How to write Call to Action??

  1. Set the goal to achieve
  2. Concentrate on sales
  3. Make sure to increase more subscriptions