Digital Marketing
Posted By Swetha

Email Subject Lines That Work By Wes McDowell


In this video Wes McDowell explains 9 email subject lines that work.

1. Numbered list – The first thing is numbered list. Most of us like numbers. The heading with the number will attract the people more.

2. Curiosity – Create the subject line that makes people curious and open to see what’s inside.

3. Quick fix – Use some phrases like ” one skill”, “simple tweaks”.

4. Name Recognition – You can borrow influence from others and inside email you can give your own content.

5. The case study – By mentioning the case study in the subject line will build trust to clients.

6. Video – Adding video in the mail and mentioning in the subject line is really a good work.

7. Exclusivity – The subject lines can make your customers feel special and use phrases like “These insider tips”, “You’re invited”.

8. Compelling Questions – Make the subject line as question type. That create curiosity in people.

9. Don’t abuse caps & !!!– Using caps and lots of exclamation points will look like ungainly also looks spammy. So avoid these things.