Digital Marketing

How To Create A Digital Marketing Budget: 6 Steps to Success for Your Business


In this video Philip VanDusen  explains about how to create a digital marketing budget.  By using this any entrepreneur or creative professional can grow their business.

There are four types of digital marketing that produce the best results and they are email marketing, social media marketing, SEO Optimization and content marketing.

Step 1 -> Set up your Goal . First you need to set up your goal. Decide what social channel you want to invest here. You need to concentrate on your sales and awareness.

Step 2 -> Evaluate prior campaigns.  Means you need evaluate the previous budget and how  successful they were and how much money they spend.

Step 3 -> Do your Research. Do analyse your competition where are they doing marketing, what are the keywords and phrases they are using . Based on this you should develop more than your competitors.

Step 4 -> Decide how much money you can spend on advertising .

Step 5 -> Allocate your funds. You want to make a list of all different channels that you could use and decide what channel help you to achieve your goal and allocate more fund on those channels.

Step 6 -> Track your success. Using Google analytics,Facebook analytics and email platform analytics you can check your process .