Digital Marketing
Posted By Swetha

How To Do A Social Media Audit That Boosts Reach + Improves Content


In this video John Lincoln explains how to do a social media audit that boosts reach and improves content.

In social media sentimental analysis the first thing you want to do

  • Determine main social media platforms
  • How big are the communities
  • Are the fans real

Here he explains with example. In Facebook you need to review all the elements of it. Review the people, the location, the language, the time they look at content and more. You will get good idea .

Four ways you can use sentiment

  1. Evaluating your brand’s health
  2. Dealing with the crisis
  3. Researching the competition
  4. Moving forward

You can do the same process for other social networks like Twitter, Youtube. With help of these audit you can get to know your demographic and content they like.