How Expert Payroll Services can improve conversions and boost ranks?

Expert Payroll Services is a client of our parent company ClickDo™

We’ve worked on the SEO and moved the website to the first page on Google.co.uk for “payroll services” , “payroll services london” and “payroll services uk” however I see more room to improve the website UX and ways to improve conversions on the website.

If you check https://www.expertpayrollservices.co.uk/ you can see the landing page view looks great however there is no real people and attention hooking images as well scroll the website.

The speed and everything are great and it’s hosted on a managed WordPress hosting London server (See details here) and it uses the location advantages (read here) to give the best loading time which helps for SEO.

Expert Payroll Services Company Website Hosting for optimal speed

What to do to improve conversion and boost SEO?

Add real people images, ideally the staff with a video on about us page explaining why they are special.

I would say add the below video on the home page…

• A video from Sinu would be best to have on the home page on about us page.
• Then About us, page definitely needs some good images and team photos.
• Expert Payroll Services lacks personality on the site and this could make cold traffic leave the site without an action.

Dinesh does Google AdWords campaigns so it’s vital to improve the website conversions with more lively images and videos.

If you check our agency website you can see how I’ve put a video to hook the first time visitors. And we expose our team on About us page and our team page, which help conversion by building trust on the site.

What to do improve SEO ranks?

Do the above first and it helps on-page time which directly helps SEO.

And the start doing remarketing to attract the past visitors back to the website.

Also, create a funnel. How?

Land people on a page, from there direct to another page with a popup (Check ClickDo.co.uk) and on that have a video, make them say for a minute/s and listen and send to another page to take action.

By walking your visitors from one page another helps you create a bond with them and they are more likely to take action on the website.

Anything more?

Of course, do niche relevant guest posting to get backlinks as reference for this niche.

Gone are the days you can get direct anchors from low-quality sites and expect to rank.

If getting links from PBNs (read this here) make sure to only get naked URL links and branded anchors.

PBNs should be niche relevant and high quality. Read about PBNs here.

Let’s see how this goes if the above changes are done by the relevant parties.