Digital Marketing
Posted By Surya

How to Run a Successful PPC Campaign?


Looking to create a successful PPC Campaign?  Follow the four important checklist with SEMrush tools to make your PPC Campaign in Google Ads or Bing Ads a big success.

The four major important checklist are:

Keyword Research: Keyword Research is the most necessary step to be followed to achieve your PPC Campaign and other stuffs too. Identify a keyword’s CPC (Cost Per Click), search volume, comptetive density. Then, find the related keywords and also the long tailed keywords to target. At last, identify the topics that matches your keywords.

Competitor Research: Before starting the PPC Campaigns, you must also take your competitors into the account. So that, it will give you some great ideas out of the box. Identify your top competitors, their PPC keywords and Ads. Mainly their contents and titles in Ads too.

Planning Campaign: Outline your campaign’s keywords and discover more competitors based on your rankings. Improve your landing page content and make audit of your landing page whenever an issue occurs.

Tracking Campaign: Rankings of your and your competitors keywords should be monitored on SERPS.