Marketing Automation-Features

Marketing Automation

Marketing automation helps to evaluate the sales cycle of marketing, Improves open rates and clicks, Build the strong relationship with sales and profit, helps to automate the tasks and analytical tools, create the new landing page in a rapid speed, access for analytics and reports, lead generation, sales funnel, lead nurturing and measurement of ROI

Features of Marketing Automation

• Email marketing / Email campaigns

Email is the best and effective form of digital communication from the olden days. This makes an excellent way for marketing automation.

• New landing pages

Marketing Automation allows landing pages to increase the conversation rate by redirecting visitors from other pages.

• CRM

Tends to transfer the lead information between sales and marketing.

• Social Media Marketing

Marketing automation allows you to track the post and shares on social media platforms like who shares your content, click rate, reviews, and communications.  Automation tool identify the new customers by utilizing the listening tools and build the interface for active communication

• Marketing Analytics

Marketing analytics analyze the marketing channels and tract the metric data to determine the ROI.

• Lead Management

Lead Management helps to track the leads, customer communication, segment, lead scoring, Campaigns.

• Website Monitoring

Automation has the feature to monitor the website activities like ranking, uprates, number of visitors on-page, how many members visited your page and how much they spend on your website.

• Lead scoring

MA supports the lead scoring model by the basis of demographics, locations, behavior, social media presence.

 Terms of Marketing Automation

• Landing page optimization
• Budget management
• Lead generation
• Demand Generation
• Revenue cycle

Best marketing automation software Tools 

• Marketo
• Pardot
• Hubspot
• Sales fusion
• Act-on
• Eloqua