What Is Content Writing? 10 SEO Friendly Web Content Creation Tips
Want to know what is content writing and how you can create authentic content that ranks higher on search engines?
Then let me teach you everything you must know about creating SEO friend content that not only ranks but convert visitors to the hooked reader that converts to sales.
It is not an easy task to make a website rank high. Experts opine that 200 factors influence search engines. These range from page loading time to the number of backlinks from high domain authority sites. As a content writer, you can only influence some of the on-page SEO criteria, but they are perhaps the most important.
A Good Content Writer
The primary aim of a good content writer is to grab the interest of the visitor. The longer the visitor stays on the site, the better it is. As the owner of an SEO agency, I know for sure that excellent website content can offset many SEO negatives. I have seen this after years of doing SEO for various business website and writing content for their blogs.
Quality Content is vital for web domination!
Search engines are focused on serving up quality content. The role of a content writer is of paramount significance in the SEO process. What are the best skills to make your readers come back for more? Read on to find more.
10 Principles Of Exceptional Content Writing
1. Become great at storytelling
I can hear you howl in frustration.
All of your content writing chutzpah vanishes when you tackle the task of getting the buyer interested in travel insurance to Ecuador. Sad but true that much of content writing is grunt work. Often, the topic of the articles is less than inspiring.
However, great storytelling is not always about telling a great story. Everyone can seem interesting when they tell a story about their visit to Everest base camp.
But, have you noted how some folks can amuse others with the simplest thing that happened to them that morning? It was something relatively mundane, but they tell it engagingly, with excellent delivery and emotion.
All they are talking about is getting handed a ticket by the police for a broken taillight. But you can almost see the cop in front of you. Why is his story riveting? Because it is vivid. Paint a vivid picture with your words. It is easily said but not so easily done. Plug away.
2. Research thoroughly
The content sounds dead when the underlying research is paper-thin. Unless you get your hand on information, the raw material of content writing, how will you write an exceptional article?
The facts have to be recent, supported by sources where needed. Also, the facts have to be presented enticingly.
Don’t engage in death by bullet points. While bullets look good, an overabundance of facts in rapid succession results in the reader getting disoriented. Most of your readers are not pursuing a Ph.D. They have a short attention span and tend to get bored quickly.
Do your research, and present the facts in a reader-friendly manner.
3. Understand your audience
This brings us to the next point. You have to know your audience.
Assume you are writing for a tech blog. In that case, you would presume that the reader is a nerd (not to offend nerds, I am one) and feels ebullient upon reading that the Canon 5Ds is “an ergonomically brilliant masterpiece.”
However, apart from nerds, the blog also aims at ordinary mortals. It would suffice to say that the Canon 5 DS fits nicely into your hand.
Of course, if you are writing an article intended for a CxO or an investor and similar people with above-average ability to grasp big words and abstract concepts, then definitely be obtuse and indulge in wordplay; otherwise, being lucid is the best policy.
4. Use keywords naturally
There is a popular notion that keywords have to be used in the first hundred words. Whether it is correct or not, I have no clue. There are many such myths in SEO that are hard to prove or disprove. However, what does matter is the fluent use of keywords. What is natural insertion when the keyword is “how do I find a free pdf converter.”
I accept wholeheartedly that long-tail keywords are the most difficult keywords to include in the text. The technique is not to plug in the keywords when you are writing. Trying to include them would stall your momentum.
Complete the work. Take a break. Now go to work with the keywords. Of course, they cannot always look natural but make them as close to unnoticeable as possible.
5. It's the structure, stupid
Okay, maybe that was a not so perfect adaptation of the Clinton 1992 election credo “It’s the economy, stupid.”
I wandered away, but I have to make this article interesting for you. So bear with me. The H1 is the main heading, and the H2 and H3 are subheadings.
How you frame the latter two defines your content. So to say, they are the framework of your content, and the words and stats reside on that skeleton. Your H2 sub headers must smoothly lead form one to the next, tying the narrative together.
The H3, if used, should expand upon the H2 to which it belongs. It is like a symphony, quite literally. You are the conductor of the orchestra. And it’s your task to make the sum of the parts appear greater than the whole.
6. Add a table of contents
To be honest, it makes the content page look quite ugly, in fact, just as unappealing as Wikipedia.
The plus point is it makes the content that much easier to read. Instead of scrolling through 1600 words and reading every H2, the reader gets an idea of precisely what your article contains at the start. Clicking on the appropriate link takes him to the intended subheading.
It is convenient, makes the content easier to read, and more SEO friendly. Though, I would personally like to see every article have a Table of Contents, in practice that is not feasible. Many articles have aesthetics needs, and a ToC spoils the look.
Insert it when you can convince the client that it is a must-have for convenience.
7. Build internal links
There is a lot of focus on backlinks, but if the website has numerous blog posts and sections, it makes sense to use internal linking to its maximum effect.
Just like keywords, it should not be forced. If the article is about dentures and you have to slip in a link about veneers (entirely unrelated to dentures), then introduce veneer as an aid to a beautiful smile, same as dentures. And of course, add a link to the page describing veneers.
Don’t force is the key strategy. Make it natural and free-flowing. The minute you try to import without any groundwork, it becomes staccato, and you unknowingly lose your rhythm.
8. Inverted Pyramid
If you have ever heard a commencement speech, you know that it begins slowly and picks up the tempo, gradually ending in a climax. Writing often moves in the other direction – a forceful and catchy start to hook the reader’s interest, followed by the points arranged by their importance.
The end is never as important as the beginning. If you divide the article into four quarters, the first two are more information-rich than the last two. This is because readers have neither the patience nor the attention span to read a lengthy article carefully. They fall tired as the word count accumulates.
Thus it is better to lay the message out in the first quarter, build on it in the second and make the third and fourth quarters enjoyable but not indispensable. In a 2000 words article, you should have accomplished your objective by the first 800.
9. No jargons, please
A content peppered with acronyms is annoying. Some acronyms are almost as famous as Coke. Suitable examples are FBI, CIA, HTML, HIV, NASA, UN, and similar.
But forgive a reader for not knowing that the NHS stands for National Health Service (UK). You are not writing for an expert. While you would be happy if an expert appreciated the adept content, it is meant for a layperson looking up the internet to buy insurance or start a website.
You are writing for the average Joe, and to impress him, you have to be adroit in the use of jargon. Minimize their usage, and if you have to, provide the expanded form without fail.
10. Include CTA
Of course, I can break my own rule and use an acronym because you should know what CTA is.
CTA has a vital function. It takes the decision on the part of the reader. Have you never responded to “Order Now only 2 in stock” messages? Most of us have an instinctive reaction to feeling scarcity upon reading it.
It evokes a lack and provides a way to fulfill the lack. Most people vacillate. They are not men (or women) who can make a big decision quickly. They pause and ponder over which brand of ketchup they want to buy.
This makes forceful words such as “Buy Now,” “Download Today,” “Limited Period Offer,” “Donate” quite helpful in taking the fatigue out of decision making.
Having been a writer for many years (and now the owner of an SEO agency and web hosting service who blogs for passion and not income), I would be the first to accept that creating engaging content on any topic is quite tricky.
Note, I said quite and not impossible.
It takes application and resourcefulness. Above all, it is sheer hard work. You fake it till you make it, as the old adage goes.
Do you think that Novak Djokovic won the first time he played a Grand Slam? He was eliminated in the first round of 2005 Australian Open but later compensated by winning it eight times and 17 Grand Slams in all.
Now that you know the secrets of good content writing services, apply them and stay optimistic.
You learn more tips on what is content and how to create SEO friendly content by taking the content creation course.
Have more questions?
Frequently Asked Questions:
What is SEO content writing?
Creating content that is search engine friendly and helps a blog post or web page ranks higher is what is called writing SEO content. This is very important to achieve higher ranks organically on search engines like Google, Yahoo and Bing.
What is Web content writing?
It’s writing for websites, web pages, blogs (blog posts) where people read the content on the world wide web by connecting to the internet.
What is a content writing job?
Writing content for website owners and getting paid to write for their websites, blogs or even for their internet communication channels. Content writing jobs are highly in demand and there are many writers in India, Pakistan, United State, United Kingdom, Canada who gets paid to write.
What is content writing in Hindi?
You can write in Hindi for Indian websites that are looking for Hindi web content. There are millions of business websites in India and it’s one of the best countries for content writing services providers to get jobs online.