Top 92 UK Bloggers & Influencers and Ways they Make Money in the United Kingdom

Some of the best UK bloggers & influencers we present in this top 100 Bloggers List are not only well-known, established people that run powerful blogs and online presences, catering to thousand and even millions of followers with their blog and social media content, but can also be considered internet entrepreneurs – and you will see why and how.


With English pop culture, fashion, food, sports and so much more, the top UK Bloggers offer something that’s incredibly unique. They entertain and inform their audience with their uniquely curated online media content and often being a celebrity/socialite and blogger/influencer go hand in hand.

Blogging has gained immense popularity in the UK over the years and nowadays, there are thousands of regular bloggers to be found, utilizing various online channels like YouTube, Instagram, WordPress, Facebook, Twitter where they accumulate a massive following of thousands to millions. They thrive on various niches from lifestyle, beauty, fashion, travel, food, tech reviews, gaming, you name it!

Many become digital entrepreneurs with their blogs, earning an income via their internet platforms and are able to lead the digital nomad lifestyle.


In our list all UK Bloggers and Influencers are judged and ranked by the followers they amount on their web presence such as their social media profiles as these statistics are widely and openly available to the public, however they are volatile and represent the data that was available at the time of publication. If you are interested in discovering how much regular web traffic they attract, you can use SEO analytics tools, however some are not free to use.

The 100 Top UK Bloggers list kicks off with the most influential ones with the most followers. We break it down for you, so you can see the difference between bloggers having millions, hundreds of thousands, thousands and hundreds of followers. So, we offer you an overview of the so-called macro- and micro-influencers so you can compare and be inspired.

We analyse their strategies to market themselves and how they use their blogs and web profiles to reach and attract many visitors and followers, increase their following and with that their influence and net worth. We look at different monetization techniques and blogging tools and how the bloggers integrate and use them. See how they make money with blogging by creating unique websites and web content that benefits their online ventures. Learn about different online marketing techniques for monetization like affiliate marketing, sponsorships, paid reviews and other ways to earn as a blogger.

UK Bloggers with Millions of Followers – The Superstars

1. Richard Branson

When you hear the name Richard Branson you immediately think of the rich billionaire owner of Virgin. What you may not be aware of is that he has a blog where he shares business secrets with readers very successfully while also showing his private side as a family man. His children’s blogs are also featured as they are themselves entrepreneurs just like their father. All his companies are listed and his blog articles are mostly related to his business activities, indicating that he uses his blogs mainly to support his businesses rather than trying to earn directly through them.



Twitter: 12.4m Followers

Facebook: 4.5m Followers

Instagram: 4.8m Followers

Linkedin: 19.8m Followers

2. Adnan Ebrahim

Adnan Ebrahim, founded the blog Car Throttle in 2009 and it has grown to become the number-one site for young car enthusiasts. It is dubbed the ‘BuzzFeed for cars’, and consists of a community where people with a passion for cars, who call themselves ‘CTzens’ are connected. As the preferred online portal for millennial car fans, the blog’s editors produce car reviews and content with car news from around the world. The website has now become part of Dennis publishing and offers various brand campaigns, sponsorships, and advertisement campaigns as well as selling their own merchandise in the webshop.



Facebook: 6.6m Followers

Instagram: 1.6m Followers

YouTube: 3.14M subscribers

3. Joe Wicks

Joe is a professional body coach that will help you on your journey to achieve your fitness goals. He shares his fitness and nutrition tips on his personal blog and sells his training program and app on it. He has also added his books, links to his YouTube Channel, and Podcasts. Interestingly, he does not feature his Instagram on his blog, where he has the most followers. But it is clear that he mainly earns from his own products and publications.



Instagram: 4.6m Followers

Facebook: 4.5m Followers

Twitter: 428.4k Followers

YouTube: 2.82m Subscribers

4. Louise Pentlan

Louise Pentland is an author, blogger, and YouTube personality. She started out on YouTube but currently hosts a beauty and parenting blog. She has attracted a wide following over the years as she continues to evolve, tapping into interior design, plus-size fashion, and motherhood domains via her vlogs, podcasts, and books. It appears that Louise mainly earns from her own publications and channels through sponsorships and affiliate marketing.



Twitter: 1.8m Followers

Instagram: 3.7m Followers

YouTube: 2.21M subscribers

5. Tim Burton

Tim Burton hosts a car blog as well as a YouTube channel where he tests and reviews as he calls it supercars. He also boasts of a great car collection himself and shares his latest test drives on YouTube and on the blog. He disclaims on his blog that he may sponsor third parties through ads and affiliate links. With over 2 million subscribers on his YouTube channel, he offers paid advertisements and has his own car museum that he features.


Twitter Page: 62.1k Followers

Facebook Page: 2.8m Followers

Instagram Page: 1.7m Followers

YouTube: 2.5M subscribers

6. Kaushal Modha

Kaushal brings the Indian culture into perspective in the UK with beautiful fashion and lifestyle blogs and videos on her blog. The majority of her followers are subscribers to her YouTube channel with 2.6 million viewers. Through her blog, she shares her video tutorials, articles, and all the beauty products and fashion accessories she uses, which can be purchased through her shop on her website. She likely earns affiliate commissions from these sales and money from sponsorships.


Facebook: 136k Followers

Instagram:  998k Followers

YouTube: 2.45M subscribers

7. Zoe Sugg

Zoella covers all lifestyle topics from styling, beauty, and shopping, among others regularly lined up for you. She has such a huge following and her background in interior design gives her invaluable insights that she shares on her blogs. She also sells her own products on her blog via the “Shop Zoella” section where fans can purchase her books, accessories, and more. Her strongest following is on her Instagram, which is why it is featured on her blog too. Apart from selling her own beauty product range now, she reviews other beauty products and likely earns commissions for such.




Twitter: 189.8k Followers

Facebook: 2m Followers

Instagram:  1m Followers

8. Giovanna Fletcher

Talking about accomplishments, Giovanna has them all as a decorated author, actress, and blogger. Her blog is all about parenting and success in life with a family. The blog offers articles around topics she covers in her books, which are also available here, insights about her collaborations with different retailers such as Next and general family and motherhood-related topics. She is likely to earn from her products, channels, and events and possibly also sponsorships featured on her blog.



Twitter: 357.4k Followers

Facebook: 632k Followers

Instagram:  2m Followers

YouTube: 182K subscribers

9. Eleanor Laura Davan Mills

Eleanor is a food writer whose mother happens to be the Sainsbury heiress. She has become a food advocate and you can find her mouth-watering food recipes and products on her personal blog under her brand name Deliciously Ella. The blog is more like a shop, featuring her food products and an app giving access to all her plant-based recipes, exercise videos, guided meditations, podcasts, and much more. She’s clearly more of a food entrepreneur than a blogger.



Twitter: 181.6k Followers

Facebook: 346k Followers

Instagram:  2.3m Followers

YouTube: 303K subscribers

10. Lucy Mecklenburgh

Lucy is a woman of many hats. She is a fashion designer and fitness expert. On her blog, she advises readers on getting healthy and sorting out everyday health challenges through exercise, healthy nutrition, and more. Through her app, everyone can access her training courses. But her blog posts are available for free. People can purchase items in her shop or pay for the training courses and she likely earns also through sponsorships and affiliate marketing.



Twitter: 1.3m Followers

Facebook: 43k Likes

Instagram:  1.7m Followers

YouTube: 17.7K subscribers

11. Victoria Magrath

Victoria Magrath created the blog Inthefrow back in 2012, and it has grown to become one of the most successful fashion blogs in the United Kingdom. The blog which shares Victoria’s personal style and fashion tips, ranging from her essential pieces to the best maxi dresses for the summer, also won two Vuelio Blog Awards at the 2018 event. All the items she uses in her posts can be purchased via her shop and she even sells preset packs for photos.



Twitter: 181k Followers

Instagram: 1.3m Followers

Facebook: 73k Followers

YouTube: 888K subscribers

12. Lydia Elise Millen

Lydia is passionate about fashion and design, and that is how she turned her hobby of beauty product reviews into a successful blog and business, earning commissions and sponsorships. She reviews both new and old beauty and fashion products to keep you abreast of the trend changes on the blog and YouTube. You can purchase the products she uses via her blog either directly through her blog posts or in her shop.



Facebook: 10k Followers

Instagram: 1.2m Followers

YouTube: 986K subscribers

13. Fleur Bell

Fleur de Force is a famous UK fashionista who has been featured in several high-profile publications, including the Guardian Newspaper, and has accumulated a following of over 1 million on her YouTube Channel. Her blog mainly focuses on product reviews (likely to be sponsored) of beauty products, but she also provides guides about seasonal trends. Items she wears and uses can be purchased in her shop and she also features a baby bump shop through which she likely earns from sales commissions.



Twitter: 266.2k Followers

Facebook: 132k Followers

Instagram:  738k Followers

14. Estée Lalonde

Estée is a UK-based Canadian blogger who has established herself in the beauty industry. She has a unique eye and perspective on beauty, fashion, jewellery, interior design, and travel and shares her insights and tips via her popular YouTube channel where she has over 1 million subscribers, and via her personal blog. Her blog also features a shop where fans can purchase her recommended fashion and beauty items that she is likely to be paid to review and feature. She also shares a journal on her blog.



Twitter: 212.1k Followers

Facebook: 55k Followers

Instagram: 682k Followers

YouTube: 1.08M subscribers

15. Tom Bellingham

Do you love motorsports? If you enjoy watching the Formula 1 car races as a hobby you can follow the WTF1 blog off the track to get all the stories about F1 drivers, scandals, and more. Go through the videos and quizzes to interact with your favourite sport or join the gaming community featured on the blog. You can also purchase t-shirts, mugs, and accessories with WTF1 designs.



Twitter: 1m Followers

Facebook: 650k Followers

Instagram: 976k Followers

YouTube: 1.06M subscribers

16. Gaz Oakley

Vegan recipes are the way to go in the 21st century as Gaz’s YouTube channel shows with over 1 million subscribers. Fortunately, Chef Gaz has curated the best vegan dishes on his blog to boost your walk in the plant-only life. And he also shares other vegan options such as vegan clothing and you can share your vegan message with his merchandise available in his shop, plus start cooking his vegan meals using his recipe books.



Twitter Page: 16.7k Followers

Facebook page: 145k Followers

Instagram: 638k Followers

YouTube: 1.55M subscribers

17. Tom Honeyands

Meet Tom, the prolific tech blogger who has turned his passion for technology into a full-time business. He is mainly active on his YouTube channel with over a million subscribers where he reviews and rates almost any new tech and gadgets  in the market. In his video descriptions, he explains the partnerships that he agrees to do the videos for and adds special promotions, which are his main source of income as his blog is just a landing page and does not feature any content other than a little bit of information about him and his work.



Twitter: 44.3k Followers

Facebook: 4k Likes

Instagram: 160k Followers

Youtube: 1.39M Subscribers

18. Sammy Tremlin

If you are looking for comprehensive nail art inspiration and goodies, then Nailasauras is the blog for you. Each post is keenly curated with beautiful nail art techniques and utensils that will blow your mind. Tutorials teach you how to do the nail art yourself and how to use certain products most effectively. Sammy reviews nail varnishes, nail art brushes, stamps and whatever else one needs. On her disclaimer page, she shares that she sponsors certain products, which will be tagged as sponsored and that she also uses affiliate schemes where she is paid a commission. She also offers training via her Instagram page.



Twitter: 6k Followers

Facebook: 2.9M Followers

Instagram:  89k Followers

19. Daniel Rotar

Daniel, a technology geek and computer science graduate, has the largest tech YouTube channel in the UK with over 1 million subscribers. He reviews and tests smartphones, computers, and accessories and keeps his audience up to date about any changes in tech on ZONEofTECH. He explains on his blog that he and his team work closely with Brands & Tech Companies on Marketing Campaigns, so it can be assumed that many of his reviews and comparisons are sponsored or linked with affiliate schemes.



Twitter: 53k Followers

Facebook: 22k Likes

Instagram: 87k Followers

20. Maggy Woodley

Any parent or teacher who wishes to impart artistic skills to their children should follow Red Ted Art by Maggy Woodley. Maggy Woodley is an accomplished artist with some of her work featured in popular magazines like the Reader’s Digest. In her blog articles and YouTube tutorials, she shares creative arts and crafts ideas anyone can copy. She also shares downloadables and printables as art templates and has published arts and crafts books. She discloses that she earns through ad placements (which are everywhere and not always suitable, see the screenshot of the home page) and affiliate links, and with over 770 YouTube subscribers she probably also earns commissions here.



Twitter Page: 14.7k Followers

Facebook Page: 2.3m Followers

Instagram Page:  78.6k Followers

Summing up the first round:

Having looked at the heavyweights of UK Bloggers and Influencers, we can establish the following success strategies they have applied to attract millions of followers:

  • Building a unique brand – each blogger regularly shares content about their expert niche and they have built a brand with their name on social media and YouTube and use their blog to showcase all activities, services, and products they offer. They have collaborated with many relevant news and tv channels and marketed themselves to increase their exposure and followership, establishing themselves as experts in their field.
  • Entertaining & Educating – each influencer provides entertaining and informative web content customized to their target audience. A fitness blogger offers recipe books, a parenting blogger offers children’s books, and a food blogger offers a healthy lifestyle app. All of them have turned their online content into products or services that they can earn from.
  • Scaling – to keep up with providing relevant and regular content on all their channels they have scaled their operations and invested in publishing books, apps, or products, turning them into digital entrepreneurs (most of them have registered companies in the UK which you can find on Get information about a company – GOV.UK (

UK Bloggers with Hundreds of Thousands of Followers – The Rising Stars

21. Emma Hill

Are you looking for designer bags online? Get the most helpful tips on picking handbags and other fashion accessories for all types of events and outfit types. Emma’s blog covers anything a fashionable trendsetter needs to know from beauty to travel. And you can shop her wardrobe in her shop and you can watch her product reviews on her YouTube channel, which earns her an income through commissions and sponsorships.



Facebook: 6.2k Followers

Instagram: 840k Followers

YouTube: 350K subscribers

22. Caroline Hirons

Caroline Hirons is a certified aesthetician and skin care UK Blogger to consult for all things beauty, with her unique styles showcased on her eponymous blog. Caroline won the Best UK Beauty Blog at the Vuelio Blog Awards 2018, and she has worked with several well-known beauty brands to promote their products as an affiliate via reviews. Caroline has definitely achieved huge social influence, with a loyal following of her beauty fans owing to her dedication. She features a shop on her blog where all the beauty products and treatments she reviews can be purchased through her, which allows her to earn a commission. You can also find them in her cheat sheets.


Caroline-Hirons-beauty-blog-with-product-and-treatment-reviews-and-recommendationsTwitter Page: 105.6k Followers

Facebook Page: 107k Followers

Instagram Page: 719k Followers

YouTube: 254K subscribers

23. Alice Liveing

Alice has a history as a dancer and art performer. She has used her previous experience to become a successful blogger, author, and personal coach by branding herself Clean Eating Alice. She helps people set goals, attain fitness and good health. Via her blog, she shares fitness routine tips, healthy recipes, and a shop where her books can be purchased. Strangely her YouTube channel does not have any content, but via women’s health magazine, her fitness videos can be found.



Twitter: 50.7k Followers

Facebook: 85k Likes

Instagram: 687k Followers

24. Dr. Hazel Wallace

Hazel is a blogger with a hand in many disciplines. Despite only being 26 she is a qualified medical doctor, blogger, author, and founder of the food medic. She promotes healthy eating and living on her blog and has also published a few recipe and fitness books, which can be purchased via her website. She features an educational hub too where readers can find more information about medicine, nutrition, exercise, and mental health. Besides Hazel others contribute to her blog such as dietitians and recipe developers. On her YouTube Channel she shares workout tutorials and cooking sessions with famous foodies and chefs. It appears that Instagram is currently her most up-to-date channel where she is mostly active.



Twitter: 28.1k Followers

Facebook: 33k Followers

Instagram: 619k Followers

25. Lizzy Hadfield

Lizzy’s work has gained acclaim online, and going through her blog will definitely make you a devotee of her photographs. She has curated photographs to represent fashion and lifestyle, architecture as well as promote new talent. Her blog therefore mainly features her photos and Instagram feed and follow options to subscribe to her social media channels.



Twitter: 7k Followers

YouTube: 166K subscribers

Instagram: 572k Followers

26. James Haskell

James is known as a professional rugby player for the England national team and the Wasps. He personally writes articles on his blog on how to keep fit for fans and players alike. He is also an author and DJ and does podcasts, which can be streamed as well as his songs.



Twitter: 204k Followers

Facebook: 193k Followers

Instagram: 551k Followers

YouTube: 86.7K subscribers

27. Amelia Liana

Amelia writes informative, practical, and stylish blogs based on her experience in fashion and as a resident beauty vlogger at Cosmopolitan Magazine. She reviews designer items and what she wears can be bought in her shop on her blog. Interestingly, she also shares her favourite recipes here. It can therefore be assumed that she earns mainly through affiliate commissions and sponsorships.



Facebook: 10k Followers

Instagram: 529k Followers

YouTube: 536K subscribers

28. Anna Newton

Anna is a UK based lifestyle blogger with tips and experience under her belt regarding life management and organisation. She shares her organisation, renovation, and lifestyle hacks via her blog and her YouTube channel with nearly 500k subscribers and she complements her blog with her books such as “An Edited Life” plus her wardrobe items, which can be purchased in her blog or Instagram shop. She also offers PDF downloads and printables for free of weekly planners for example.




Twitter: 142.3k Followers

Facebook: 170k Followers

Instagram: 477k Followers

YouTube: 486K subscribers

29. Lily Pebbles

As a true Londoner Lily shares reviews, style tips, and product reviews from what she occupies herself within her city. On top of that, you will get an insight into her home living and family life and you can also buy her book about friendship via her shop along with items she wears or uses and reviews, which she likely earns commissions for. She has acquired the biggest following on her YouTube channel with nearly 500k subscribers and vlogs regularly about her daily life and her recommendations.



Twitter: 219.4k Followers

Facebook: 128k Followers

Instagram: 425k Followers

YouTube: 469K subscribers

30. Charlotte Ann O’Shea

Charlotte is the creator of the blog Rock My Wedding which is one of the biggest wedding blog and planning resources in the United Kingdom. Rock My Wedding is the trail blazer, and has been featured in prominent weddings across the UK, lending the credence of the most popular celebs wedding directory in the United Kingdom! It is mainly financed through membership fees paid for listings and encourages recycling and reusing wedding clothes and accessories, also donating 10% of their revenue to charities.


Twitter Page: 65.8k Followers
Facebook Page: 455k Followers
Instagram Page: 337k Followers

31. James William Walker

You don’t need to be a billionaire to have a feel of high-end cars. All you have to do is follow the car enthusiast Mr JWW, who is also a successful businessman with over 600k subscribers on YouTube, or read his blog and find out which car models and brands are hot and trendy and which cars are worthy of investments – his recommendations and endorsements surely earn him a solid income. Watch how James test drives cars and shares his expert opinion to save your time.



Twitter: 34k Followers

Facebook: 60k Followers

Instagram: 434k Followers

YouTube: 803K subscribers

32. Rosie Thomas

Rosie Thomas is the founder of The Londoner, a blog she originally started as a medium to stay in touch with friends. But The Londoner grew quite astronomically so did her followers, which made Rosie hugely popular, as she considers her readers as her extended family, from all over the world. Rosie also shares life and travel experiences along with her adventures as a new mother and accordingly items can be purchased in her Instashop. She also shares her favourite online shopping items in her “best of the web” section on her blog. Interestingly, Rosie does not feature a YouTube channel.



Twitter Page: 34.3k Followers

Facebook: 410k Followers

Instagram Page: 362k Followers

33. Zanna van Dijk

As a business owner, author, blogger, and personal trainer, Zanna has a lot on her plate. However busy, she still finds time to blog and vlog about fitness and her healthy lifestyle habits with a focus on vegan and sustainable living. In her YouTube videos as well as on her blog she features various products such as apps, foods, accessories, and fashion, including her own clothing lines such as her sustainable swimwear. In her webshop, you can purchase her affiliate products as well as her eBooks, granola, and even book adventure trips with her. As you can see she has built various online income streams also through Instagram and YouTube.



Facebook: 13k Followers

Instagram: 380k Followers

YouTube: 99.2K subscribers

34. Sean Tucker

Sean is an accomplished photographer and filmmaker whose work has taken many people’s breath away. He documents his work as a photographer through videos and films and has also published books about his creative work. Because of the popularity of his films, he has amassed nearly 500k YouTube subscribers. His blog therefore simply highlights what he shares on his social media channels and it offers a store to buy his books. As he is a successful photographer it can be assumed that this is his main income source and that he additionally earns from collaborations with other photographers and filmmakers.



Twitter: 11.5k Followers

Facebook: 55k Followers

Instagram: 365k Followers

YouTube: 540K subscribers

35. Sara Russell

Looking for inspiration for your wedding or helping a friend plan theirs? Going through the fine art wedding blog wedding sparrow brought to Life by Sara Russell would certainly offer plenty of inspiration be it with regards to wedding outfits, honeymoon, or engagement ideas. Wedding Sparrow is one of the first blogs featuring fine art photography, taking wedding photography to an artistic level. It also offers many practical tips such as finding the right vendors, dresses, accessories, and much more.



Twitter: 22.7k Followers

Facebook: 25k Followers

Instagram: 353k Followers

36. Paul Steel

Enjoy the ramblings of Paul and his friends as he travels the world sampling different cuisines. His blog is the epitome of travel and food in just one cocktail to relish. He and his team of authors review gear required for hiking and travel, places to stay and eat and they share their favourite recipes. They likely earn commissions through their reviews or sponsorships. Via their merchandise shop, you can purchase any equipment they recommend.



Twitter: 641.9k Followers

Facebook: 5.6k Likes

Instagram: 24.7k Follower

37. Nigel Harniman

If you love cars, then there is just one place to find the most beautiful selection of car photography, it is Nigel’s blog. Nigel is a talented photographer who has produced digital photography for over 30 years with a passion for moving things with wheels. He works with famous car makers as a photographer and director for their advertising campaigns, which he also features on his blog. But he also earns with landscape and portrait photography.



Twitter: 4k Followers

Facebook: 585k Followers

Instagram: 25.5k Followers

YouTube: 1.91K subscribers

38. Paul Delaire Staines

Paul Staines is a British blogger, who created his political blog Guido Fawkes back in 2004, though having a background in finance. He covers such topics as gossip, news, and rumours from Westminster, and was described as “one of Britain’s leading political blogsites” in 2007 by The Daily Telegraph. The blog was also featured in The Sun Sunday newspaper column published weekly from 2013 to 2016. He is undoubtedly a top influencer in Britain, impacting the political landscape within a single post, with a reputation of the most feared and respected names in British politics. As a journalist, he will mainly earn an income from his publications, but his blog features many ads, which he clearly also uses for monetization.

Twitter Page: 390.6k Followers
Facebook Page: 58k Followers

39. Sam Michael David Fane

Sam is a popular motorist blogger and Youtuber. The top-notch travel and motorsport content produced on his YouTube channel has given him over half a million YouTube subscribers. His blog features his videos, podcasts, and a shop with his merchandise wear, and accessories. He is likely to earn through his car reviews and other PR projects he features on his channels.



Twitter: 43.9k Followers

Facebook: 77k Followers

Instagram: 313k Followers

YouTube: 575K subscribers

40. Yaya Onalaja-Aliu and Lloyd Griffiths

The blog Hand Luggage started out as a college idea by friends Yaya and Lloyd and it has kept growing in leaps and bounds on major platforms such as YouTube, Pinterest, and Facebook. The blog is a travel diary full of scenic photos, documenting their travels worldwide. Via their blog and social media channels they share travel advice, photography tips, and other life hacks, which they combine with product endorsements like coffee machines and accommodation recommendations. Clearly, that is their main source of income.



Twitter: 24k Followers

Facebook: 494k Likes

Instagram: 270k Followers

41. Thomas Heaton

Tom is a talented landscape photographer who has travelled the world and harnessed its beauty in videos and photographs. Check out his blog to take a walk in his journey and learn much from the articles, videos, and courses he shares on the blog. He sells photography books and courses via his shop on his blog and other merchandise. He blogs about his photography gear and other equipment he uses to run his photography business and it is likely that he uses some affiliate links in these articles to earn a commission.



Twitter: 19.5k Followers

Facebook: 36k Likes

Instagram: 245k Followers

YouTube: 535K subscribers

42. Nigel Danson

Nigel has become one of the most famous landscape photographers and YouTube personalities in the UK after leaving his software company behind. His photos are sterling with a piece of good background information to fill in a reader visiting the blog for the first time. He shares his experience and expertise through his online courses, workshops, and books, which are all available in his blog’s shop. He also sells his photographs as prints and shares his gear as an affiliate.


Twitter: 40.8k Followers

Facebook: 71k Followers

Instagram: 216k Followers

43. Ruth Crilly

Ruth is an expert at beauty product reviews and covers everything from make-up to haircare and body care. She has a lot of experience handling beauty products, and most of her fans know her work to be gospel truth. She also shares home and life tips on her blog. All her articles cover styling ideas of the self and the house, including the products she uses, which is how she earn money through being an affiliate or with sponsorship contracts. Surprisingly, she does not feature a shop on her blog, but she also shares video tutorials on her YouTube channel where over 300k subscribers watch her use the same products, so that people can purchase them via her various channels.


Twitter: 64.1k Followers

Facebook: 37k Followers

Instagram: 202k Followers

YouTube: 305K subscribers

44. Olivia Purvis

Discover the day-to-day activities of trendy lifestyle London blogger Olivia on her blog. Get insights into the food she eats, the beauty products and fashion brands she uses, and where she travels to. On her shop page on her blog, you can find anything from outfits to home accessories and she is surely using affiliate links here to earn a commission. On her YouTube channel with nearly 80k subscribers, she also mentions her paid product placements, which is another income source for her. She has published a book and also runs another website under that book title so she earns through book sales too.



Twitter: 43.2k Followers

Facebook: 21k Likes

Instagram: 185k Followers

YouTube: 71.2K subscribers

45. Alix Coburn

Alix Coburn is a fashion and lifestyle blogger who’s been churning out top fashion content for over 10 years. You will find articles, photos, and videos to help you with making good fashion choices and you can shop Alix’s wardrobe via her blog. She clearly earns through affiliate marketing and sponsored content as she reviews ASOS and co., different jewellery and beauty items, and accessories. As a vegan, she shares food advice, recipes, and of course, vegan products, which are particularly popular on her YouTube channel with nearly 440k subscribers. So she would earn an additional income with her YouTube channel through sponsorships, which she states in the description of her videos as paid promotions.



Twitter: 51.4k Followers

Facebook: 10k Followers

Instagram: 167k Followers

YouTube: 420K subscribers

46. Carly Rowena

Do you want to keep fit and healthy? Why not follow Carly’s blog where you can get a personal training regimen to keep you healthy and revitalised? Follow the blog over a mobile app and track your progress or purchase her workout cards or online fitness lessons. On her YouTube channel with 422k subscribers, she shares fitness workouts and products she uses that are sponsored at times, but she clearly highlights it. So she earns money with her blog through her shop and product placements and through her YouTube channel with sponsored content and products. She also organises and runs fitness retreats internationally and makes money with that.


Twitter: 44.5k Followers

Facebook: 33k Likes

Instagram: 170k Followers

YouTube: 416K subscribers

47. Carrie Santana da Silva

Wish Wish Wish is a lifestyle blog diary of British trendsetter Carrie. Since 2008 has she been sharing her travel and lifestyle experiences and recommendations in combination with her daily routine. You’ll feel like catching up with a friend reading the blog because she shares daily activities. She shares her affiliate links on her homepage so it is clear that she earns commissions with certain products and on her shop page she features all such products ranging from beauty to accessories. She mainly shares videos on Instagram and has only shared one video on her YouTube channel, which only has 16 subscribers. So her main sponsorships happen via Instagram where she shares tutorials for brands like Adobe.



Twitter: 25.1k Followers

Instagram: 152k Followers

48. Kate Murnane

Kate is a popular lifestyle blogger and vlogger. She has a YouTube subscriber list of over 347k who are charmed by her insight on things she loves such as motherhood, home, and living. Her blog is dedicated to sharing her opinion on beauty, parenting, and fashion and she reviews various fashion retailers such as ASOS and Primark or Amazon, furniture stores such as IKEA, and many more, which provides her an income via her blog and vlog through sponsorships and affiliate schemes. In her web shop people can buy her own range of hair accessories.



Twitter: 29.1k Followers

Facebook: 18k Likes

Instagram: 134k Followers

49. Melanie Murphy

Melanie is an award-winning content creator and author from the north of Dublin. She educates people on sexuality, women’s rights, and health as she shares insights into her own life as a bisexual woman who is married and has a child. She has over 600k YouTube subscribers where she shares her favourite habits along with the beauty and food she uses, just as she does on her blog, which is one stream of income through sponsorships and affiliate marketing. She also earns from her books and is a Dove ambassador.



Facebook: 21k Followers

Instagram: 118k Followers

Youtube: 635k Subscribers

50. Jonathan Pryce

Jonathan Price is an award-winning professional photographer who shares his street fashion photography on his blog. He has years of experience in the industry having worked for clients like Vogue, Esquire, Mr Porter, and GQ among many others and this is his main source of income it seems. On his blog, he also interviews his photography subjects and portraits them. He has a webshop where he sells his street photography prints and his photography books and probably earns by photographing famous people and featuring them too.



Twitter: 8.5k Followers

Facebook: 12k Followers

Instagram: 133k Followers

51. Jamie Winsor

Jamie enjoys teaching the art of photography and reviews photographic tools and software on YouTube and his personal blog. His content is mostly about unique techniques to assist you on your photography journey. Via his blog, he sells presets in his shop and templates for videos and you can book his photography services.


Instagram: 43.6k Followers

Youtube: 484k Subscribers

52. Adam Butcher

Adam is a talented content creator who can handle almost any task put ahead of him. He is a blogger who wears many hats including, presenter, tech reviewer, and MC, and with 750k YouTube subscribers, he is clearly an epic vlogger. He does not share how he earns from his blog and vlog, but as he mainly reviews gadgets, it can be assumed that he earns commissions through affiliate links and paid sponsorships. He also works as an eFootball Pro host and commentator and earns through this role too.


Twitter: 27.4k Followers

Facebook: 1.1k Followers

Instagram: 32.4k Followers

Youtube: 762k Subscribers

53. Peter Robinson

Peter Robinson is a British blogger who created Popjustice in 2000 and the blog has grown alongside the pop music culture. He tagged it as a ‘pop blog that got slightly out of hand’, and coupled with huge social following, Popjustice shares a playlist of the hottest pop tracks weekly, which has endeared it to the heart of pop lovers all over the world. It is very obvious immediately that sponsored ads are one money maker on this blog (it is a good example of how much such ads, if placed in the header especially, can distract from the main blog content). People can submit their music via the blog and the blog features new music so it is possible that new musicians pay a fee to be listed.


Twitter: 213.1k Followers
Facebook: 37k Followers
Instagram: 10.3k Followers

54. Tim Montgomerie

Tim Montgomerie started ConservativeHome in 2005 as a way to champion the interests of grassroots Tory members. This conservative blog shares news, comments, analysis, and campaigns and is now edited by Paul Goodman. Though it claims to be independent of the Conservative Party, the blog is supportive of it and publishes a daily round-up of the latest news and developments in the party and general political issues. It is among the UK’s top political blogs and has made the creator hugely influential. Sponsorship is the main form of income from this blog as they offer sponsored ad placements, articles, and newsletter placements.


Facebook: 4.6k Likes

Twitter Page: 108k Followers

Youtube: 11.5k Subscribers

55. Karl Taylor

Do you want to be a professional photographer? Then join the thousands of professionals who follow Karl and take his photography training courses. Karl shares his photography journalism experience of over 30 years with his students as well as all tricks of the trade to transform any novice into a pro. Apart from earning through his courses and workshops, he is also a consultant to brands like Adobe.


Twitter: 120 Followers

Facebook: 376k Followers

Instagram: 2k Folllowers

Youtube: 565k Subscribers

56. Christopher Barnatt

Chris explains computers so that everyone can understand their inner workings. He shares detailed articles on computer software, hardware, storage devices, cloud storage, 3D printing, and other emerging technologies. It is just a treasure trove of computer information and his YouTube channel is very popular with over 750k subscribers as he shares tutorials such as upgrading PCs etc. He is also a successful book author in his field of expertise. Christopher does not offer any guest posts or features on his blog, but people can hire him as a futurist to keynote an event or deliver a workshop or presentation.



Twitter: 8.4k Followers

Facebook: 2k Followers

Youtube: 939K subscribers

57. Andrea Soranidis

This Italian food blogger shares recipes of her most successful and trusted dishes with her audience. She is also a food photographer and takes beautiful pics of her dishes. She disclaims on her blog that she takes part in the Amazon Associate scheme to earn commissions and that she also gets involved with Recipe Development, Product Giveaways, and Reviews, Food Styling & Photography, Social Media Sharing, and Brand Ambassador Programs, where she will also earn through sponsorships. She also sells her 20-minute Italian cookbook via her blog.


Twitter: 4k Followers

Facebook: 668k Followers

Instagram: 18.7k Followers

58. Matthew Pike

Matthew’s blog is dedicated to men’s fashion and he combines it with nature and lifestyle photography. Buckets & Spades is about sharing design, creative ideas, and menswear and Matthew isn’t just committed to fashion but also independent creative work. Matthew offers paid advertisement opportunities via his blog and uses affiliate links too. He is into photography and also sells his prints on social media.



Twitter: 6k Followers

Facebook: 1.9k Likes

Instagram: 109k Followers

Summing up the second round:

Despite “only” having hundreds of thousands of followers, these UK Bloggers and Influencers utilize similar success strategies to the top 10 UK bloggers and some of them may soon attract millions of followers too as there are no limits.

  • Building a personal brand – each blogger regularly shares often more personal or opinionated content about their niche and they have built a personal brand with their name on social media and YouTube. Some link their blog with their social media to integrate all activities, services, and products they offer and populate them more effectively. They marketed themselves through coverage in the press, and collaborations with other influencers or established brands to increase their exposure and followership, establishing themselves as experts in their field.
  • Creating Unique Content – each influencer tries to distinguish themselves from their competitors by providing unique and branded content and online products customized to their target audience. From the personal blog design and logo to their social media presence and post design, you can see that they brand it all so it will be easily recognised and found on the internet.
  • Scaling – it becomes clear that whether they have millions or thousands of followers, they still need to provide exciting regular content on all their channels so they have also scaled their operations and invested in publishing books, apps, or products, and possibly hiring staff to support them with their activities. With many freelancers in this field, it is easier today to hire people for certain remote jobs like social media posting.

UK Bloggers with Tens of Thousands of Followers – The Stars of Tomorrow

59. Craig Landale

Craig’s passion and love for fashion gave rise to MenswearStyle, and the men’s guide to fashion, lifestyle & grooming has grown into one of the leading fashion blogs in the UK exquisitely for men. With lots of experience in online marketing, Craig has been able to position the blog as one of UK’s finest, and having previous experiences as head of marketing at corporate clothing company Dencowear and also managing digital marketing for Baird Group he knows how to create and promote a brand. On the blog, you can find a media kit for collaborations with Craig and he shares his previous sponsorships with fashion brands like Ralph Lauren and other companies like Visa or Hyundai. A fashion directory is also featured on the website and companies may pay a fee for this, just as they may pay to feature in the Menswearstyle podcasts. People can also download the Menswearstyle app and the brand very likely offers in-app purchase options and sponsorships.


Twitter: 90.1k Followers
Instagram: 36k Followers

60. Susie Hasler

Get inspired by the latest fashion trends and recommendations by professional personal stylist Susie Hasler. Sample clothes for the runway, events, sports, and so on. On her blog, you will find access to online personal styling sessions and to the whole styling community. She earns from offering her styling services, advice, and recommendations and from her other events.


Pinterest: 4.2k Followers

Facebook: 20k Followers

Instagram: 40.3k Followers

61. Laëtitia Wajnapel

Savour the UK, and French taste in fashion from journalist and entrepreneur Laëtitia who is the co-founder and chief creative officer of N O E I N Media. Her work has received acclaim over the years and with her blog Mademoiselle Robot she also covers tech and interior design. She is also the author of “Multifacets – Style Yourself With Jewellery” in collaboration with Swarovski and most likely earns commissions from brands she features and journalist contributions she makes.



Twitter: 15k Followers

Facebook: 7.1k Followers

Instagram: 39k Followers

62. Stephi LaReine

Whether you are into high-end fashion or just need to match accessories for a wedding invitation or date night, Stephi has you covered. Stephi is a beauty and lifestyle blogger from the city of Liverpool who also loves to share travel tips on her blog and YouTube channel. Stephi disclaims that her site uses multiple of affiliate schemes, programs, and services like Reward Style, Skimlinks, and AffiliateWindow and that she offers sponsored posts and advertisements.



Twitter: 13k Followers

Instagram: 57.1k Followers

63. Nikki Garnett

Having worked for large reputable brands like Mark and Spencer, BBC, and Selfridges, Nikki has had a fulfilling career. She started her blog to help rejuvenate women over 40 years and share her own lifestyle. She covers various topics ranging from midlife to fashion and beauty and offers sponsored posts and gifted product reviews, which is how she earns via her site. She is also a contributor to Bloglovin’ and the Mumsnet Blogger Network and may receive payment for articles she contributes to other related platforms.



Twitter: 2.6k Followers

Facebook: 5k Followers

Instagram: 39.4k Followers

64. Ella Gregory

Ella has been blogging on fashion, beauty, and lifestyle from the year 2006. Her love for fashion was sparked from reading ELLE magazine and she has since been blogging about various other topics such as wellbeing, home improvement, and dating. On her blog, she earns from paid sponsorships and affiliate programs. She also runs a podcast and has published eBooks.


Twitter: 29.9k Followers

Facebook: 6.3k Followers

Instagram: 27.2k Followers

65. Fernando Raymond

Fernando Raymond Top BloggerFernando Raymond is London’s leading SEO guy and blogs about his journey into SEO consultancy and his amazing track record in effectively revamping his client’s sites to rank higher in the major search engines. As he had always longed to be part of the digital economy living the ultimate laptop lifestyle he shares insights into digital entrepreneurship, blogging, web hosting, and virtual real estate management.  He owns two internet businesses and uses the blog to promote them rather than earning from his blog.




Twitter: 2.4k Followers

Instagram: 39.6k Followers

66. Lucy Heath

Lucy is a hard-working mum and photographer who used to share her experiences and photographs from the southwest of England on her blog. She has been featured in the Huffington Post and now earns money from creating vinyl backdrops that she sells through her Capture by Lucy blog. Her backdrops are bought and used by amateur and professional photographers and stylists all over the world.


Twitter: 7.5k Followers

Facebook: 2k Followers

Instagram: 31.2k Followers

67. Fiona Maclean

London Unattached won the best lifestyle blog award in 2020 and many other awards. The founder Fiona MacLean is a Londoner who has worked in the restaurant scene and enjoys traveling, which is why most posts are about food and travels, but also the cultural scene in London. She earns from sponsored reviews and advertisements on the blog and also contributes to other publications as a writer. She also manages another website called the frugal flexitarian and is connecting both sites for better exposure. She uses ad placements on her website for additional earnings.



Twitter: 30.4k Followers

Facebook: 4.6k Likes

Instagram: 25.2k Followers

68. Angie Silver

Angie spoon-feeds her readers with the best chunks of the London lifestyle and luxury traveling. You will get luxury travel, dining, and general lifestyle tips. Join her as she roves the globe and relishes the experience. She earns money through featured hotel and restaurant reviews, event invitations, press trips, Twitter chats and social media coverage, hosted competitions and giveaways, sponsored posts, long-term sponsorships, product placement, freelance writing, and guest posts.



Twitter: 18.3k Followers

Facebook: 4.3k Followers

Instagram: 26k Followers

69. Garry Collinson

Do you love movies and want to stay up to date with the latest gossip and leaks? Flickering Myth covers all aspects of the movie, TV, comic book and video game industries with news, reviews, trailers, interviews, articles, and anything else happening in Hollywood. No matter your genre of choice, it is covered here. The editors, including Garry Collinson, who is also the founder, share regular giveaways and competitions in cooperation with third parties, which is likely to earn them commissions. And through their YouTube channel with 23k subscribers they review the latest films and interview actors, which they will also earn from.



Twitter: 52.8k Followers

Facebook: 33k Followers

Instagram: 2364 Followers

70. Gemma Daniels

Gemma specialises in beauty product launches and reviews featuring in-depth and honest content on the blog. A lucky reader can snap up beauty giveaways and beauty brands can be featured in her articles, features, wish lists, hauls, and more. As a freelance writer, she also offers writing, blogger outreach, social media management, and virtual assistance services. To find products she has reviewed quickly she has added a fragrance product directory to her blog.


Twitter: 23k Followers

Facebook: 5k Followers

Instagram: 15k Followers

71. Catherine Lux

Explore the world through the eyes and keyboard of Catherine. She takes you on a world tour with the view of a Londoner, reviewing hotels, places of interest, and even beauty products. With her blog, she is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program, and also writes for lifestyle magazines. Lux Life London is a part of Lux Life Media LTD and her family also owns holiday cottages in Devon. So it can be assumed that she earns through various sponsorships and that the blog also supports her family business.



Twitter: 11k Followers

Facebook: 647 Followers

Instagram: 15.2k Followers

72. Navaz Batliwalla

Like many fashion bloggers, Navaz first had a stint as a magazine editor. She amassed a lot of experience from the magazine and uses the same devotion and passion in her reviews. She shares her favourite fashion items and accessories on her blog and disclaims that she earns commissions from them. She also features brands in articles and videos and that she works with as a freelance brand editor and fashion writer. She has also published a book “The New Garconne – How to be a Modern Gentlewoman”, which can be purchased via her site.



Twitter: 22k Followers

Facebook: 4.1k Followers

Instagram: 10.9k Followers

73. Vikki Measures

Vikki  is a Social Media & Content Executive and lifestyle blogger based in Milton Keynes and writes about many topics on her blog, but she tries to focus on places around her home in England. She discusses vintage furniture and house refurbishment, baking, shopping, and so much more fun stuff. She disclaims that she accepts products for reviews, sponsored posts and advertisements and that she offers a media pack for more information about collaborations with her.



Twitter: 9k Followers

Facebook: 6.2k Followers

Instagram: 17.9k Followers

74. Amber McNaught

Amber is a truly talented blogger with professional experience as an editor for the West Lothian Courier. She has appeared on Britain’s Got Talent and her blog has won awards for her reviews in Scotland. She has worked with various brands in the beauty, lifestyle and parenting sector and offers Hotel/Travel Features, Outfit Photoshoots, Beauty Product Reviews, Parenting Product/Toy Reviews, Product Placement, Capsule Wardrobe Creation via her blog to earn through such sponsorships and affiliate collaborations.


Twitter: 8k Followers

Facebook: 289 Likes

Instagram: 16k Followers

75. Emma Shilton

Do you just wish to read the daily life of a typical UK family? Why not check out the blog by Emma aka Mrs Shilts, who is a work-at-home mum sharing details and tips about different phases of her life from the weight loss journey to her plus size pregnancy, among others? She features her brand campaigns on a page as well as her reviews and disclaims that she will accept appropriate sponsorships, sponsored posts, and advertising. Her blog also uses affiliate links and Google Adsense.



Twitter: 8k Followers

Facebook: 5.2k Followers

Instagram: 16.5k Followers

76. Lynsay Loves

Lynsay is your friend in Glasgow who is happy to offer you advice on any topic that could be bugging you. She can assist you in finding a place to buy coffee, lipstick, do DIY projects at home or give general advice. She is very involved with theatre and film and also does a podcast about movies called moviethingspod. She does not disclose whether she is involved in affiliate or sponsorship schemes but shares a Dr. Martens official bloggers badge on her blog, which indicates that she has a sponsorship agreement with them.



Twitter: 5.4k Followers

Instagram: 11.1k Followers

77. Lela London

The blog by Lela London, a freelance journalist in London, spans a host of topics from societal issues like gender rights to health. She speaks directly to the reader without letting back, though in a friendly manner. She regularly contributes to the Telegraph, Forbes, Mirror, Metro, Independent, Express, and more as a news and lifestyle feature writer. Lela offers various services via her blog such as sponsorships, product samples, giveaways and  blog advertising and one can also book her for presentations, interviews, collaborations, consultancy services and more. So you get a clear picture of how she earns money through her blog.


Twitter: 7k Followers

Facebook: 3.7k Likes

Instagram: 11k Followers

78. Eva Thompson

Eva is a fashion photographer who shares details of the adventure she has with Amelia, a Cavalier King Charles Spaniel. The blog is more picture-oriented to deliver the runway lifestyle. Her clients include luxury brands like Cartier and Fendi and she shares her commercial photos on the blog, which is presumably her main income source. She does not disclose any affiliate or sponsored work on her blog and she may mainly use her blog as her photography portfolio.


Instagram: 17.5k Followers

79. Tanya Lake

Tanya tells the story of London in relation to architecture, shops, finds and interiors. You will read articles on interior design trends in London, local furniture makers, shopping, restaurants and places to visit in the city. On her social media posts she clearly states that the products she shares are affiliate products. In her services list you can find everything she offers such as sponsored posts, social media promotions, home/house staging, interior styling and even content writing, SEO and blogging training. She clearly has several streams of income through her offered services.



Twitter: 15.4k Followers

Facebook: 2.7k Followers

Instagram: 6.6k Followers

80. Jayne Armishow-Bagnall

Meet Jayne, a copywriter mum, and blogger is enthusiastic about parenting and shares her life experiences with the world. There is beautiful art littered all over the blog to relish with the entire family, but she also offers tips for families to save money, travel, do home improvements, and cook healthy meals. She disclaims that Sticky Mud and Belly Laughs is a participant in the Amazon EU Associates Programme and that she also earns from product placements, sponsored posts and other affiliate links.



Twitter: 10.3k Followers

Facebook: 5.7k Followers

Instagram: 9.8k Followers

81. Melissa Moonlight

Melissa is a mother of three from Glasgow who loves knitting, sustainable shopping, and vegan food. She dedicates her free time to blog writing reviewing vegan and sustainable fashion, beauty, and food products, and providing parenting advice. On her YouTube channel, she mainly focuses on her hairstyles and hair products she uses as well as wigs. She invites collaborators on her blog as she describes it as “PR friendly”. She does not disclose ways of earning, but from her posts, one can see that she reviews and features various products that she is likely to be paid for as an affiliate or as part of a sponsorship.



Twitter: 7k Followers

Facebook: 600 Followers

Instagram: 10k Followers

82. Zoe Dawes

Zoe is a life coach and travel blogger who has won multiple awards for her work. She advises people to have a positive outlook on life as well as provides guidance on places to visit from a unique angle. She offers Training and Coachingin a variety of subjects including workshops on Blogging, Travel Writing, Social Media, and Success in Business. She features travel tips for locations around the world and highlights activities, produce, and providers she has used and recommends, which is likely her source of income via the blog through affiliate marketing and sponsoring.



Twitter: 17k Followers

Facebook: 4.7k Followers

Instagram: 3k Followers

83. Danielle Wightman-Stone

Dannielle’s blog is a lifestyle blog covering topics varying from home interiors, fashion, beauty, technology, and travel. The blog has been written for 12 years and keeps on growing. Danielle shares free samples and products from brands sent for review, as well as affiliate links in featured images, advertising, and sponsored posts on her blog and social media channels. However, she does not accept guest posts.



Twitter: 17.4k Followers

Facebook: 1.3k Followers

Instagram: 734 Followers

Summing up the third round:

The UK Bloggers and Influencers with tens of thousands of followers are still building their brands, but they are on their way up with the following success strategies:

  • Branding to be differentto stand out in their expert niche these bloggers are building blogs and profiles that are more unusual and recognisable. Many dip their toes into various branding activities such as book publishing, partnerships with niche relevant brands, and of course, their own unique look.  Some have collaborated with related news and tv channels and worked with other experts or organisations in their industry to gain more exposure.
  • Telling a Story – many influencers in this section lead the way through their very own, individual experiences, offering their followers a close-up of their lives. Through the daily life activities they share, they connect with their followers on a more personal level. This builds trust and helps them sell more items they recommend or produce themselves.
  • Personal Touch – instead of playing hard to get like their more successful counterparts, these bloggers want to be there for their followers and communicate with them through their various online channels. They respond to their reader’s comments on their blog or profiles and touch on current topics and trends that people are interested in.

UK Bloggers with Thousands of Followers – The Star Chasers

84. Laura Agar Wilson

Laura started out as a fitness and health coach offering services to women to live healthier, happy lives. On her blog, she shares her insights into being a coach and running a business as a health coach. She has also authored some health books and won the British Health Journalism Award in 2016. She offers coaching with brand and website design, 1:1 business mentoring, and various online training programs. She works with institutes as an ambassador and refers them against a fee.



Facebook: 5.2k Followers

Instagram: 5.1k Followers

85. Joey de Cordero

Joe has vast experience in fashion blogging contributing to Yahoo Travel and Yahoo Style. His work as a men’s style blogger earned him a Vuelio award in 2020. He has worked with numerous fashion and lifestyle brands, promoting their products and services in his unique sense of style. Joey is also a published freelance writer and has contributed to reputable magazine publications and online blog platforms. He offers brands, also luxury brands, sponsored posts, advertisements, marketing campaigns, social media promotions, and public speaking and media appearances.



Twitter: 630 Followers

Facebook: 139 Followers

Instagram: 9.9k Followers

86. Elizabeth Sellers

Elizabeth’s blog celebrates life’s positive achievements, from the grandest of accomplishments to the simplest. It will help so many people to be more positive in life. It handles a variety of life topics like food, lifestyle, and fashion. Elizabeth also runs a podcast about positive living and offers one-to-one coaching sessions. Visitors are invited to download worksheets or diaries she has created when they sign up for her newsletter. In her blog posts, she uses some Amazon or other affiliate links and ads pop up occasionally, which indicates that she also utilizes affiliate marketing and ad placements to earn an income.



Twitter Page: 7.8k Followers

Instagram Page:  4.7k Followers

87. Amanda Cottingham

Amanda shares tips and ideas regarding interiors, photography, fashion, beauty, travel a love for life! She is also the co-founder of the collaborative travel blog  “We Blog Travel”. Her work has earned her recognition and accolades like the Top 20 lifestyle blog in 2018 and the Top 10 Blogs 2015 by HIBBS. She mainly focuses on reviews and sponsorships with brands like John Lewis or Disney.



Twitter: 7k Followers

Facebook: 1.5k Followers

Instagram: 4k Followers

88. Rachel Ramsey

Rachel is a private pilot who shares her travels on her personal blog. Encounter the adventure of her travels over the UK and exotic destinations. Learn more about the hospitality, culture, and food of different travel destinations she reviews. Based on her blog posts she will earn from sponsored posts, reviews, and affiliate links as she states that her blog is PR friendly. She also offers her copywriting services.



Twitter: 3.4k Followers

Instagram: 2.7k Followers

89. Tereza Kohutova

Tereza is a Czech blogger living in Birmingham and Prague. She catalogues her travel in her blog with cross-cutting issues like beauty and fashion, food, home décor, body fitness, and cats in a diary format. She has a shop where visitors can purchase her favourite beauty products and accessories, which she earns affiliate commissions from. She also makes money with sponsored content and products as well as giveaways. She also features a resource library that people can access when they sign up and become members. Occasionally a Google Ad pops up and she will also earn from Google AdSense.



Twitter: 4.1k Followers

Facebook: 1.8k Followers

Instagram: 2.5k Followers

90. Jennifer Jain

Join Jennifer’s life with her family as she blogs about minimalism and wonderful parenting ideas that anybody can try. She has filled her blog with beautiful images of craft ideas she collected over the years and she reviews products too. She earns from some reviews that are sponsored and also from the Amazon affiliate scheme. She places ads on her blog too and earns from those.



Twitter: 3.2k Followers

Instagram: 1.2k Followers

91. Kelly Jean

Get a better understanding of mental health, social anxiety and discuss lifestyle issues from Kel’s first-hand account. Get practical advice on how to deal with daily life challenges to always remain on top and learn how to build your own mental health blog with her anxiety course, her own eBook “social anxiety to social success” and the other mental health resources she shares on her blog. Her Anxiety Lounge group on Facebook is another forum where people can discuss mental health and network. She earns through sponsorships, affiliate programs like the Amazon Services LLC Associates Program, and sponsored ads.


Twitter: 1.6k Followers

Facebook: 2.5k Likes

Instagram: 1.7k Followers

92. Christine Macaulay

The Fabulous Times is all about giving positivity to all spheres of life. Founded by the creative Christine, the blog cover topics like sustainable living, Home + Garden, Eco-Fashion, Clean Beauty, Business, Eco-Travel, Food, and Lifestyle. The blog has become a resource for sustainable living and self-care written by a small team of talented writers and Christine. In their posts, the team reviews products or services in the travel, fashion, beauty, and food industry with a focus on sustainability. The brands they feature contribute through paid advertisements and sponsorships. They also publish guest posts. In their shop, they recommend their favourites too, and will earn through an affiliate scheme.


Twitter: 1.4k Followers

Facebook: 3.8k Followers

Instagram: 492 Followers

Summing up the fourth round:

The final batch of our UK Bloggers and Influencers list with the lowest number of followers certainly does not disappoint. They are building a solid foundation by applying some of the following success strategies:

  • Building a unique online presence – each blogger is still in the process of expanding their reach and therefore they are working on publishing more relevant content on their blogs and profiles. This requires regular posting and writing, but it also takes networking, mentions in bigger publications, or more media coverage. They are investing in this as they showcase some collaborations or mentions on their blogs and the more unique content they produce, the more attention they will receive.
  • Blogging & Working – many of them are still working full-time or part-time in their profession or as self-employed business owners, which makes it harder to fully focus on the blog and online presence. However, they use their work expertise to build content on their blog and profiles, which helps them to establish themselves as experts in their industry. Some also offer services or products via their blogs and this will help once they can showcase reviews. At this stage, it’s all about gaining recognition.
  • Becoming an Expert – while they build their profiles and connect with more experts and media, they continue to work on sharing their expertise regularly. Initially, they will not make big bucks as they will rely on voluntary collaborations, but once they are covered in bigger publications, gain more visitors/followers, and have a wider reach, they will be able to charge more for sponsorships or partnerships.

And there you have it, the UK’s finest bloggers and influencers who have permanently changed the narratives and made blogging a viable career path.

Should you also wish to toe the line, you can get started by finding your perfect domain name to create your own blog to follow in the footsteps of these successful influencers making money from blogging while living the life they love!